Brand direction

Adventurers' Log should feel like a bold oldschool fan notebook for OSRS progress.

The product is about goals, grinds, milestones, and friends cheering each other on. The brand should make that feel personal and adventurous rather than sterile or generic.

Desired feel

The visual direction should feel like:

• a 6th grader's OSRS notebook full of plans, doodles, and scribbled goals
• an adventurer's logbook tracking quests, levels, drops, and long-term grinds
• early internet RuneScape fan-site energy, inspired by the era of guide sites and personal clans
• chunky fantasy UI with hand-made charm
• celebratory progress moments, not enterprise dashboards

Locked visual direction

The current direction is a soft-square moss notebook UI: readable and app-friendly, with enough handwritten personality to feel like a real adventurer's log.

Core palette

• Background: #14110d — near-black warm brown, like a dark desk or tavern table behind the notebook.
• Card / parchment surface: #baa479 — muted parchment/tan for primary panels and cards.
• Primary accent: moss green, currently around #31583b, for buttons, badges, progress, and active states.
• Dark accent: deep forest green, currently around #17291c, for borders, shadows, and high-contrast details.

Typography

• Use a handwritten-style font only for large display headers such as h1.
• Use Verdana or a similarly sturdy sans-serif for body text, controls, feed items, labels, and h3 headings.
• Do not use the handwritten font for dense UI text; it loses boldness and readability at smaller sizes.

Shape language

• Prefer soft-square corners: slightly rounded, not pill-shaped.
• The UI should feel tactile and handmade without becoming bubbly or generic mobile SaaS.
• Buttons and cards can use modest shadows or stamped borders when useful, but should stay readable and practical.

Useful visual cues

Future design and logo work can draw from:

• journals, logs, notebooks, and parchment
• hand-drawn maps, character doodles, and margin notes
• checklists, goal trackers, progress bars, and crossed-off milestones
• badges, stamps, stickers, and celebratory marks
• fantasy inventory objects, scrolls, and adventure gear

What to avoid

Adventurers' Log should not look like a vanilla SaaS analytics product. It should also avoid directly copying OSRS or Jagex art, logos, UI, or trade dress.

The goal is oldschool fan energy, not imitation. The app should feel compatible with the nostalgia and culture around OSRS while still having its own identity.

Product personality

Adventurers' Log should feel:

• enthusiastic, but not noisy
• playful, but still useful
• nostalgic, but not trapped in parody
• handmade, but not hard to read
• social, but grounded in personal goals

The brand should support the core loop: write down what you are chasing, keep going through the grind, and let friends celebrate the milestone when you finally hit it.